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The Market: The marketplace for lacquerware in Japan appears to have matured, Together with the creation constant at five hundred,000 pieces a year. Nakamura did almost no business beyond Japan. Nevertheless, early in 1960, when the American interest in Japanese products began to mature, Nakamura received two presents

The Rose and Crown give: The 1st present was from Mr. Phil Rose, V.P Marketing for the Nationwide China Company. They had been the largest maker of top quality dinnerware within the U.S., with their “Rose and Crown” model accounting for almost thirty% of full product sales. They had been willing to give a agency buy for three eyes for yearly buys of four hundred,000 sets of lacquer dinnerware, shipped in Japan and at five% in excess of what the Japanese jobbers compensated.

Conference the get: To fulfill the numbers necessity from the orders, Nakamura would both really have to expand capacity or reduce the domestic current market. If he chose to grow ability, the Hazard was of idle capability in case the U.S. market didn't answer.

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